5 Top 2023 Marketing Trends You Can’t Ignore

Even with a solid marketing strategy, adding another channel to the mix is never a bad idea. Marketers can expand their reach and influence more buyers when they know what consumers want from brands. Here are five 2023 marketing trends to adopt. 

Social influence isn't going anywhere. Did you know that 40% of Twitter users purchased items based on influencer recommendations? You could miss out on valuable leads and conversions if you're not using influencer marketing to reach your target audience. 

An influencer is anyone with the ability to sway potential customers. Trust and reach are essential aspects of successful marketing, and influencers can help you achieve both. Also called content creators, influencers can be anyone on social media, radio, or video platforms with a loyal audience, from hundreds to millions of followers. Anyone from micro-influencers with a small but dedicated following to macro-influencers with millions of fans can promote your brand effectively. 

The key to influencer marketing is developing relationships with the right people. Radio, video, and social media are all excellent channels for influencer marketing. Look for people who align with your brand values and have an engaged following in your target demographic. 

Consider partnering with creators for the long haul when developing an influencer strategy. Such relationships can result in more authentic content and a higher return on investment (ROI). Not to mention, you'll have first dibs on promotional opportunities as the influencer begins to grow their audience. 

In 2020, Americans spent an average of 103 minutes streaming videos on devices like phones, laptops, and tablets. Don't forget that 72% of online consumers prefer to discover products via video content.  

Short, compelling videos are an excellent way to drive engagement. People prefer watching videos, so it's a great way to communicate your message. 

Remember, 92% of users are likelier to retain a message when they watch it in a video, so pay-per-click advertising campaigns with video content are more likely to result in conversions. 

Live streaming is also growing in popularity as a marketing tool. Platforms like Instagram and TikTok offer unique opportunities to connect with potential customers. Instagram is the most popular platform for influencer marketing, with 97% of marketers ranking it as the most effective social media platform. 

Brands should use multi-channel marketing to reach audiences through radio, social media, content, website, and event marketing. Customers interact with brands in many ways, and each part of the strategy needs to be consistent and cohesive. 

For example, a potential customer might hear a radio ad, then visit the brand's website. If the website is outdated or difficult to navigate, they could go to your competitors. Another example is a customer attending an event put on by a company. If the event is well-organized and leaves a lasting positive impression, the customer will remember the brand positively. However, the checkout process at the event could be a disaster. If the customer has to wait in line for a long time or the process is otherwise confusing, that negates the good impression of the event. 

Delivering cohesive experiences across all channels is important to create a positive brand image. Doing so will result in happier customers and more conversions. Moreover, multi-channel marketing doesn't have to be complicated or time-consuming. 

Start by evaluating your customer touchpoints, and see where to improve the customer experience. Then, develop a plan to deliver more cohesive experiences. 

Interactive websites are becoming more popular as they offer users a unique and engaging experience. There are different types of interactivity you can add to your website, such as: 

Quizzes 

Teasing out customer information with a quiz can be fun for engaging potential customers. Plus, you'll learn more about your target audience in the process. 

Interactive Infographics 

Infographics are a visual way to present complex information in a digestible format. Interactivity on infographics is possible with drag-and-drop features, rollover text, and more. 

Videos 

Videos are a powerful way to reach audiences, capable of emotionally charging users and delivering information in an engaging format. You can make your videos more interactive with features like annotations, cards, and links. 

Assessments  

Assessments are a great way to generate leads and learn more about your target audience. You can also use assessments to segment customers based on their answers. 

Well, this isn’t really a trend but more of a tried-and-true plan! Partnering with a media expert increases the effectiveness of your marketing campaigns.  Working with a media partner ensures reaching your audience through a well-thought-out strategy with multiple channels. Whether it's radio influencer advertising, social media marketing, or building a better website, a marketing partner helps you get more conversions.  

Implementing Marketing Trends with Mid-West Family  

There's never a one-size-fits-all marketing approach, and multi-channel marketing is no different. Work with us to get the most out of your website or store by leveraging the power of broadcast radio, content, digital and event marketing, and podcast sessions. 

Choose Mid-West Family as your multi-channel media partner in Springfield IL, and we'll help you deliver consistent, cohesive experiences across all channels to create a positive brand image. We've specialized in getting businesses happier customers and more conversions.