7 Benefits of a Recruitment Marketing Strategy

If your business has trouble retaining top talent, it might be time to consider recruitment marketing. The Great Resignation hit many companies hard last year, and the situation isn't improving. In fact, 46% of employees say they will start seeking new positions this year. 

A thoughtful recruitment advertising strategy often inspires excitement in your potential applicants, which naturally results in higher productivity rates once they're hired. Let's review some of the most significant recruitment marketing benefits you could enjoy. 

Recruitment marketing highlights your company's value proposition: what does your brand offer that potential candidates can't find anywhere else? Perhaps you offer the most flexible work schedule or support a cause that resonates with your potential hires. When employees feel more "at home" with a brand, it can significantly improve employee retention.  

Additionally, a recruitment marketing strategy calls more attention to your brand. Even if a potential hire ultimately doesn't apply for a position, you'll likely have succeeded in making an impression. If the candidate leaves another job in the future, they may seek out your company again. 

Companies often waste a lot of time and resources on traditional recruitment methods. Jobseekers aren't picky and usually apply to many jobs, despite only possessing a few of the qualifications you request. If you hire someone based on one or two skills that you consider essential, that employee will require more training than your ideal hire. Sometimes it's not even worth it, as these employees might become frustrated and seek another job eventually. 

With recruitment marketing, you'll attract more candidates that possess most (or even all!) of the qualifications that the position requires. They'll have an easier transition into the workplace because they already know what's expected of them.  

A positive candidate experience isn't just important for one applicant. At the minimum, one negative experience might discourage the applicant's colleagues (who may be a better fit) from working at your company. Too many bad experiences can attract negative reviews about your brand's recruitment. 

As we've covered, sometimes a negative experience can simply be attributed to the hire's incompatibility with your brand. However, top talent might wonder: if the mere recruitment process is a headache, what's it like to work at the company long-term? That's why it's important to establish a positive brand image to counter any biased reviews. 

Surveys have shown that diversity is an important benefit for potential hires, especially in the millennial and Gen Z demographics. 74% of millennials say they have a more positive view of a brand promoting workplace inclusion and diversity. Even more importantly, 42% of Gen Z and millennial applicants will avoid a company if they feel it's not inclusive enough. 

Through recruitment marketing, you can showcase your existing pool of diverse talent and highlight that your brand is both inclusive and open-minded. It inspires people of all identities and races to apply, making it more likely that you'll find the perfect fit for a position.  

If you don't already highlight your brand's image through traditional marketing methods, it's hard for potential hires to know if they're compatible with your brand. They might get through the onboarding process smoothly but eventually, find that your brand's values and mission don't align with their beliefs. This works both ways: you might provide more coaching to employees who don't uphold your brand image correctly. 

Brand image promotion is one of the key elements of any recruitment marketing strategy. By communicating your company's mission from the offset, you're more likely to attract the best leads. 

Most job seekers apply for positions through online ads, so most recruitment marketing occurs in a digital space. The performance of digital ads can be easily tracked with analytics software. When you're able to measure the effectiveness of your advertising, you can make improvements immediately. Consistently perfecting your recruitment marketing means you won't miss out on hiring top talent. 

Traditional recruitment methods often require existing employees of your own company to seek out the most qualified applicants on their own time. This leads to many cold calls that potentially go nowhere, wasting your company's time and the patience of potential applicants. Recruitment marketing does all the promotion by itself, and it's less expensive overall compared to the overtime you may end up paying your employees. 

Start Attracting Top Talent with Mid-West Family's Help 

Every unique brand seeks different qualifications from potential hires, so a customized recruitment marketing strategy is necessary. Mid-West Family Springfield has experience working with local and national brands, allowing us to develop the best strategies for you based on past successful campaigns.