Whether introducing a new business, increasing brand recognition, or boosting an online presence, connecting with the right audience takes expertise. From small to mid-sized, new to established, Mid-West Family Springfield IL aims to help businesses grow and reach their customers with comprehensive marketing services.
Springfield IL Marketing Services
As our name implies, Midwest Family Springfield IL knows the value of family. Our family is our community: our local businesses, residents, and the talented team of professionals that help transform our client companies into household names. We love engaging with our friends and neighbors through our radio stations and many events during the year. Our goal is to help every business in our community grow and excel with our custom marketing solutions.
Reaching Customers Through Radio and Podcasts
Our radio heritage touts well-known names in the Springfield area, such as 92.7 WMAY, 98.7 WNNS, 97.7 WQLZ, and 102.5 The Lake. Whether you like to hear stimulating and interesting conversations, secretly rock out to Pat Benatar and Queen on your daily commute, or like various hits, our stations provide the soundtrack of your lives. We've also responded to listener interests with your favorite podcasts, which you can participate in. We can present your audio ads or even an entire podcast dedicated to your brand to a loyal, engaged audience.
Keeping People Informed with Content Marketing
Content marketing is a vital component of your marketing strategy. Content can be videos, blogs, emails, or social media marketing. The most effective solution is to use a combination of each to reach audiences and remind them of your brand's offerings as they interact on different devices and platforms throughout the day.
A content marketing strategy will increase brand awareness, generate leads, and grow your audience. However, content marketing success requires a holistic, cohesive plan that persists across platforms.
Using Digital Marketing to Show Up Online
There are many tools today to help you set up your website. However, unless you are a professional web developer, do you want your customers' first impression of you to be a DIY site? SEO, SEM, and other techniques require a deep understanding of site algorithms and customer behavior and expertise in the tools, techniques, and data analytics needed for them to be effective.
Our talented team can help develop your high-converting, responsive, professional website and increase your organic, direct, referral, and social traffic and site visitors through paid search and targeted display ads.
Creating Branded Materials to Share with Customers
Did you know that 61% of consumers say they would be more likely to frequent a business that creates custom content? Just like you want your website to present the best possible impression, you want your branded materials to be equally professional. Branded materials let you connect to your customers and help increase your brand recognition.
Our team of graphic artists is here to help develop logos and other branding materials that will set you apart from the competition and keep you top of mind for customers.
Interacting with People at Event Marketing
Our listeners look forward to interacting with our radio and podcast influencers at our many events each year. Some of our most popular are the 217 Brew Fest, Bourbon Bash, Heff's Hilarious Comedy Invasion, and 217 Bus Trips, attracting hundreds of people.
We’ll help you be a part of these or even help you with your own hosted events by handling the distribution of marketing materials. Your branded materials help introduce your business and its benefits while encouraging people to visit and interact with your brand.
Expand Your Business with Our Custom Marketing Solutions
At Mid-West Family Springfield IL, we have the talent and expertise to craft a content marketing plan to help you reach your goals. We leverage several channels, from radio to podcasts to email, website content, social media posts, and more. You get a plan specifically designed for your company's unique needs.
Mid-West Family wants to be your choice of marketing agencies for small businesses. We have the solutions to help your company grow and thrive. When you partner with us, we start with our 10-step marketing audit to help design a strategy to get you on the road to more site and store traffic, greater brand recognition, and increased conversions. Contact us today to find out how our custom marketing solutions can benefit your company.
