Home Improvement PPC Ads: The Way to Get Found Online

Home improvement companies must reach customers who need their services to get more leads and sales. Many people start online when they begin searching for contractors. That's why it's imperative to appear on the first page of search engine results.  

Let's explore how to use pay per click ads to increase online visibility for home improvement and generate leads.  

Online Visibility for Home Improvement Companies  

A solid online presence is crucial because people looking for home improvement services check online first. Potential clients typically look for relevant websites, customer reviews, an overview of services, how to DIY (Do It Yourself) videos, and images of completed projects. Online visibility enhances brand recognition, reputation, and awareness, accelerating more leads, conversions, and sales.  

Home improvement companies must reach customers who need their services to generate more leads and increase sales. Many people start online when they begin searching for contractors. That's why it's imperative to appear on the first page of search engines.   

Let's explore how to use pay per click ads to increase online visibility for home improvement businesses.  

What are Pay-Per-Click Ads?  

Pay per click (PPC) ads represent a digital advertising model where companies incur a preset fee every time a user clicks on their ad and thus, becomes a lead. The framework also allows your company's website to feature on the first page of a search engine results when someone searches specific keywords or phrases. 

The success of PPC ad campaigns depends on creating a seamless online journey for users. You can optimize your company's pay per click ads for home improvement by developing quality landing pages and building a solid PPC account structure.  

Pay per click advertising is based on keyword searches. You then analyze, collect, and research keywords most pertinent to your services. Investing in applicable keywords and phrases can generate more clicks, leads, and sales.  

The PPC model requires advertisers to bid for spots on search engines. The publisher employs automated tools to conduct auctions, and then the auction runs every time a user triggers the ad spot.   

A well-designed pay per click advertising campaign enables you to save costs since more clicks translate into more leads and higher sales.  

The Benefits of PPC Ads  

Pay per click ads for home improvement increase visibility and drive traffic to your website since searchers click the first results they see. Websites featured on the first page of search engine results have a higher click-through rate than those found on subsequent pages.  

Pay per click ads typically cast wide nets, enabling novel customers to encounter your brand for the first time. For potential customers who have seen your business before, the ads can help them familiarize themselves with your brand.  

PPC ads allow your home improvement business to affordably reach a broad online audience since you only pay for clicks. 

Pay per click advertising lets you analyze ad performance using various metrics, including click-through rate (CTR), quality score, and impression share. The CTR represents the percentage of users who click on an ad that features on the search engine results page (SERP). The metric gives you insights into the quality of your ad and enables you to compute your ad's ROI.  

The impression share is a traffic-focused key performance indicator (KPI) that shows how often pertinent search queries trigger your ads. The quality score denotes the score publishers give to ads to establish their ranking. Ads with a high-quality score appear at the top of the SERP and have a higher CTR.  As companies invest more into PPC advertising, they increase their share of search and are then more likely to be found on the top of the fold (top of the search engine results page). 

A PPC ad campaign increases your company's online visibility and brand awareness, resulting in more leads. Your company can register higher sales as new clients encounter your brand.  

PPC Ad Tips for Home Improvement 

Demand for home improvement services typically fluctuates with changing seasons and weather patterns. Launching your PPC ad campaign strategically will increase its effectiveness. Namely, think ahead before peak times of the year and advertise to increase awareness beforehand. For instance, homeowners tend to build more decks during summer and more cozy spaces during winter. 

Weather patterns also influence the type of structures builders’ construct. Indoor renovations are common during winter, while outdoor renovations are common during summer. Ad campaigns will therefore need to be planned well before each season so the improvements are made when the clients can enjoy them. 

Homeowners are typically sentimental about their homes. When thinking about renovations.  For example, they may be prone to picturing how they will enjoy new spaces with family and friends. PPC ads centered around family memory-making, bonding, and happiness are more successful since they appeal to emotions.  

Holidays and family events spark the need for home improvement. For example, it is vital to prepare for winter holidays beforehand with ads that remind prospects to start home improvement before family arrives. Developing a marketing strategy around events portends a high ROI for your pay per click ads for home improvement.  

Launch Your Pay-Per-Click Ad Campaign Today 

Mid-West Family is your best bet if you want to launch a PPC ad campaign for your home improvement business. We have the expertise to improve your company's online visibility and achieve higher PPC ads ROI. Reach out to see how our PPC ad campaigns can improve your business.