What Kinds of Marketing Tactics Should You Be Using?

Engaging your audience with relevant marketing techniques is the only way to make your brand noteworthy in today's business landscape. Depending on your specific business goals, your advertising strategy might look very different compared to another company's. There are many diverse marketing options to consider, so we're here to break down each one and how they could help your business.  


Digital Marketing: A Must in the Digital Age 

Since many consumers use the web to find products and services, it's crucial to have an online presence. A website provides a centralized hub for your audience to read more about your company's products and mission. In addition to being accessible, your website should be in the top results when customers are researching specific products or services. 

To accomplish that, you need to invest in search engine optimization (SEO). You can increase your website's SEO ranking by curating your website's content with relevant links and common search terms. You can also leverage pay-per-click (PPC) ads, placing them on other websites to help direct more traffic to yours. To generate even more awareness about your brand, you should supplement these advertisements with relevant content marketing and social media posts.  

Audio Marketing: The Power of Broadcast Radio 

Because of all the unique benefits that broadcast radio offers, it's still an important tool to use in your marketing campaigns. Broadcast radio is localized to specific areas, meaning that there are fewer competitors compared to those you'll encounter on a global scale. The wide reach of broadcast radio helps you connect with more customers who are just waiting to discover your brand.  

Additionally, audio advertising allows you to communicate your messages in unique ways that will leave lasting impressions on listeners. Radio marketing is also cost-effective because you can earn discounted impression costs by running the same ad on different local stations.  

Content Marketing: Educating and Engaging Your Audience 

Content marketing allows you to educate your consumers and inspire brand awareness through several kinds of media. Blog posts with text and infographics can give customers relevant information about your services to help them make purchasing decisions. You might also want to showcase how your products work with how-to videos or a weekly podcast that features content relevant to your audience's needs. When you can offer a wealth of well-researched information regarding the things that your customers want to buy, it establishes your brand as a trusted expert. 

Social Media Marketing: Connecting With Your Audience 

In the United States alone, over 302 million people use at least one social media platform each day. With the potential to reach so many users, it's essential to have at least a few of these platforms integrated into your marketing strategy. You should aim to utilize the platforms that your target audience prefers, creating high-quality content for each one and tracking your results.  

On social media, you can reach out to your followers directly to join them in celebrating success stories or help them resolve a customer service issue. Improving customer relations will encourage your audience to recommend your brand to others and promote organic business growth.  

Email Marketing: Nurturing Customer Relationships 

80% of companies rely on email marketing to maintain positive associations between themselves and their customers. Emails greeting your customers with relevant offers or content will keep your brand top-of-mind. It's easy to manage these campaigns with segmentation and automation tools. 81% of companies also have success using email marketing as a lead generation tool.  

Influencer Marketing: Leveraging Industry Voices 

When you collaborate with an influencer, your products are shared in front of that influencer's substantial number of followers. This impressive level of reach can help you get more leads and conversions, provided you work with an influencer your audience enjoys. A favorable endorsement will also enhance brand credibility. 

Event Marketing: Fostering Face-to-Face Connections 

Humans still value face-to-face interactions in the digital age, whether they take place at a conference hall or a Zoom conference. Holding events to promote your products and network with clients shows that you're committed to building relationships alongside a successful business. Consider partnering with a local organization or charity in your area to expand your reach and brand reputation.  

How to Create the Most Successful Marketing Strategies 

To propel your business forward and to new heights, it's important to have a healthy mix of multiple advertising methods that suit your brand. Deciding upon the perfect formula requires an understanding of your audience and being adaptable, ready to pivot and match the current flow of the advertising landscape. Don't be afraid to experiment with different approaches and types of marketing, especially if something has a high potential to gain the appeal of your customers. 

Of course, such approaches should only be executed after looking at the results of your current advertising campaign. Midwest Family Springfield will help you create a well-rounded marketing strategy centered around maximum business growth while eliminating any hurdles preventing your messages from being heard. Reach out to us whenever you're ready to get started. 

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