As a kitchen and bath company owner, you know that competition in the industry can be fierce. Many companies are vying for your target customers; some have already established their names with great marketing.
Fortunately, a good kitchen and bath marketing strategy makes all the difference. Not only will it help you outsmart business rivals, but it also allows you to reach your key audiences — contractors, designers, and homeowners.
Here are some practical ideas to drive more sales for your kitchen and bath company.
Make Your Company Easy to Find Online with SEO
A website is essential for every business, small or large. It acts as an online showroom where potential customers learn about your services, view examples of your work, request quotes, and even book your design, renovation, or installation services.
Nonetheless, a website's impact depends on how well you do SEO — a practice that improves a web page's rank on search engine results pages. SEO helps rank your site high, makes it mobile-friendly, and improves loading speed.
With the right SEO, Google's algorithms will detect your site as helpful to those looking for kitchen and bath services. As a result, your website will rank on the first page of search engines, making it easier for customers to spot you.
Use Pay-Per-Click Advertising
Pay-per-click ads display your website at the top of search engine results pages (SERPs) or other places customers can find you.
The ads appear when a user searches for a keyword related to your business. Searchers who click on your ad get directed to your website, and you pay a fee. PPC ads stand out as one of the best kitchen and bathroom ideas for the following reasons.
- Drive Traffic to Your Website: By displaying your ads on search engines and websites, you increase the chances of homeowners and designers clicking the ads and getting directed to your site.
- Increase Brand Recognition: When you run PPC campaigns, your ads get displayed across several platforms, increasing the chances of getting noticed by a broad audience who may not have otherwise been aware of your brand.
- Only Pay for Clicks: In PPC advertising, your kitchen and bath company only pay a fee when a user clicks on one of your ads and is taken to your website. This helps you get maximum value from every dollar you spend on kitchen and bath marketing.
- Analyze Ad Performance: Most PPC platforms, such as Google Ads and Bing Ads, provide detailed reporting and analytics tools that allow you to track the number of clicks on your ad, the click-through rate, and the conversion rate.
- Boosts Sales: PPC can boost sales by driving targeted traffic to your website and increasing potential customers' chances to purchase. You can effectively reach your target audience and drive sales for your business by targeting specific keywords and phrases and optimizing your campaigns.
Reach Your Local Target Audience with Radio Ads
Radio ads have a broad reach across your community. For instance, 83% of US citizens tune in to their favorite radio show every week. The reach makes radio ads ideal for promoting kitchen and bath services to consumers.
Radio is a portable medium that can be accessed in various settings, including at home, work, the gym, and while driving. The portability increases the overall reach and effectiveness of the advertising message.
In addition to reaching a broad audience, radio advertising improves brand awareness. How? When people repeatedly hear a radio advertisement, they become more likely to remember your brand.
Engage With a Social Media Presence
Everyone is on social media, including those interested in your kitchen and bath services, so having a presence on social media gets your brand in front of potential customers.
In addition to the broad audience, social media is a great platform to showcase social proof like customer reviews and testimonials. Additionally, platforms like Instagram and TikTok are great for engaging prospects with videos of your kitchen and bath services and before and after photos. Your company can also address FAQs or connect with customers in real time through live streams.
Let Mid-West Family Help Scale Up Your Kitchen and Bath Company
Whether you want to grow your brand awareness, improve traffic to your website, or boost sales, Mid-West Family Springfield IL has the expertise to help you achieve your marketing goals. Over the past six decades, we have developed a thorough understanding of what it takes to promote a business in today's competitive marketplace.
Our team will help develop a customized marketing strategy for your company’s needs so don't wait to scale your kitchen and bath company to a higher level.
Contact Mid-West Family Springfield IL to uncover more kitchen and bath marketing ideas to help your business succeed.
