5 Marketing Strategies for Landscapers to Implement ASAP

Landscape business marketing can be challenging. As a landscaping business, you may face some unique scenarios that other business owners may not have to contend with.  

For example, landscaping businesses are often seasonal. You may do most of your work in the warm months when people spend more time outside and take advantage of everything the great outdoors offers. Not only that, but you may also face a high degree of competition from established brands and new businesses interested in landscaping services. At Mid-West Family Springfield, we aim to provide effective lawn care business marketing strategies that can help you achieve your overall goals.  

Start By Establishing Your Target Audience 

Your target audience is most likely to need your services. If you do not know who your target market is, you may find yourself casting a wide marketing net. That wide net can ultimately waste time and effort since you may spend marketing dollars on people with no genuine interest in your services. You need to know your target market's basic demographics, from their geographic location to what they are most likely to need, as well as their budget.  

Develop Clear Goals 

Your marketing goals may change regularly. However, it's still important to have clearly defined goals that will allow you to analyze and track your marketing progress as you move toward your goals. You cannot execute a strategy without an end goal in mind. 

What are you hoping to accomplish with your marketing efforts? Do you want more traffic to your website or social media pages? To generate a specific number of leads or a particular dollar amount of sales? By clearly defining your goals, you can better analyze your future progress. 

Create a Year-Round Marketing Plan 

Landscaping and lawn care is often seasonal. Marketing strategies for landscapers, however, shouldn't be. You need to be marketing year-round to keep your name and brand in front of interested customers so when they're ready to make a call, whenever that might be, they're thinking of your brand and everything you have to offer first. You may, for example, want to spend the winter encouraging customers to think about their future landscaping plans or to lay out specific services your company can help accomplish during those colder months. 

5 Important Marketing Strategies for Landscaping Businesses 

Are you considering how you want to shape your marketing efforts? Look at these important strategies and how to make them part of your plan.   

Pay-per-click ads, also known as Paid Search and Search Engine Marketing, are a great way to get fast results as you improve your marketing efforts. Pay-per-click ads come up when interested customers search for landscaping businesses in your area. Then, you only pay when someone clicks that link to check out your website. As a result, you can have a much higher degree of visibility even in the early days of your marketing campaign. 

For a landscaping brand, social media is a special tool. Think about what platforms your target market is most likely to use, then make sure you have a strong presence.  

• Facebook: Great for getting reviews, conversing and reaching a large percentage of the population. 
• Instagram: Ideal for visual posts, including before and after photos of properties you have landscaped in the past.  
• TikTok: The perfect platform for sharing answers to FAQs or project progress information. TikTok is also great for offering tutorials to help customers make the most of their outdoor spaces.   

Social media ads can help you find and connect with people in your target geographic area, while your engaging social media content can help to build trust in your brand over time. 

Radio ads help give you access to a faithful audience within a targeted geographic area. Thousands of people may hear those ads daily, offering an extensive reach that can significantly increase your brand awareness. Furthermore, aligning yourself with a radio personality can help you connect with that personality's audience and build trust in your landscaping brand. 

Live events are the perfect place to reach members of your local community. Your landscaping company can sponsor events to get live mentions or show up at the event yourself. Show pictures of your work, hand out business cards or swag and build your place and develop your brand within the community. 

Email marketing is an excellent tool with a high return on investment. It allows you to reach out to leads who have already connected with your brand or shown an interest in your services to share more information or great content that can help build trust and relationships even further with those contacts. 

Contact Mid-West Family Springfield to Start Building Your Marketing Strategy 

At Mid-West Family Springfield, we aim to create targeted marketing strategies that help you get real, tangible, and measurable results. Contact us to learn more about how our marketing services can help you.