Home improvement companies should employ viable marketing strategies to generate more leads and boost sales. Successful marketing strategies target specific audiences and incorporate approaches for tracking ROI results. Your home improvement business will expand its reach among target audiences using a consistent social media strategy. Let's explore how to generate leads for home improvement!
Developing an audience-targeting strategy is a key prerequisite to home improvement lead generation. A target audience is a particular group of potential customers defined by characteristics such as gender and income.
Understanding your target audience is a priority because it allows your company to channel its marketing resources to a specific customer base, making its marketing strategies more effective. Your business can determine its ideal audience and where they are by creating a customer avatar (or buyer persona), conducting market research, and leveraging existing consumer data. The customer avatars you establish represent your ideal client or the category of clients you aim to buy your services.
2. Increase Online VisibilityContent marketing boosts your company's online visibility and allows it to reach more clients. Online visibility is important since people needing home improvement services are likely to research online.
A website helps increase your company's online visibility, and SEO boosts your reach among potential customers. Search Engine Optimization (SEO) allows your website to rank higher on search engines such as Google, increasing website traffic and lead conversion.
You can use Google My Business to increase views on your content irrespective of your website's rank on Google's search results. Content marketing on Facebook may entail using mini-info graphics, leveraging user-generating content, and repurposing top-performing content into graphics.
Pay-per-click (PPC) ads are a great way to increase the online visibility of your home improvement business. PPC is a form of digital marketing which requires advertisers to pay a fee when a user clicks on their ad. It lets your home improvement company control and manage ad copy, expenditure, and audience targeting in real time.
Home improvement customers read online reviews and social proof to make informed decisions. Yelp's consumer-trusted reviews allow your business to achieve greater lead conversion.
Having a consistent social media presence is a solid home improvement marketing strategy. A successful social media strategy requires you to have clear goals, know your target audience and choose platforms. Use Facebook, Instagram, and TikTok to post content and engage with followers.
Instagram is ideal for a demographic that appreciates visuals such as photos and short videos. You can post before and after photos of home improvement projects.
Facebook is suitable for a demographic that prefers online conversations and interactions. You can use the online social networking platform to engage potential clients, promote discussion and collect user reviews.
TikTok is ideal for a demographic that appreciates fun, informative videos. You can use the platform to post home improvement FAQs, project progress, and tutorials. Social ads enable you to target people in your geographic area.
4. Radio AdsRadio advertising is pivotal to a successful home improvement marketing strategy since it enables your business to target locals or a particular geographic area. Radio hosts create meaningful connections with listeners over time. People listen to their favorite radio hosts as they carry out their everyday routines, making targeted ads effective.
Radio makes your company's digital ads seem more legitimate since they’re a trusted and long-standing medium. You can count on the platform's faithful audiences for better home improvement lead generation.
Radio has a broad reach with the potential for thousands of people to hear your ads daily. People listen to the radio in their cars, at work, and on their phones, and streaming radio is an effective technique to reach online radio audiences.
5. Email MarketingEmail marketing is a great way to stay top of mind and reach leads via email to share content, home improvement services, and reviews. You can capture lead contact information by exchanging something of value (like content) for email addresses on your company's website. This enables you to keep customers engaged until they need you.
Elevate Your Home Improvement Businesses Today!
Mid-West Family is your best bet if you want to generate leads for your home improvement company. We know contractors are busy and don't have to commit to all of these, so a full-service, multichannel media partnership is what you need.
Contact us today for all your home improvement lead generation needs!