According to research gathered for a LinkedIn Talent Solutions report, "55% of recruiting leaders worldwide have a proactive employer brand strategy."
There's good reason for this focus. Proactively strengthening your employer brand can make attracting (and retaining) highly talented professionals easier. It also strengthens your organization—the effort you put into building mission statements and considering different benefits options will change your organization along the way so it better fits the needs of future and current employees.
At Mid-West Family Springfield, we help employers across every industry create and implement recruitment marketing strategies to reach new prospects, reduce hiring expenses, and have a stronger, more resilient workforce.
4 Reasons Why Businesses Across Springfield Partner with Mid-West Family to Reach Their Recruitment Marketing Goals
While you may be familiar with recruitment marketing, you might be less familiar with the value of partnering with a marketing media agency. Here's what our clients love about working with Mid-West Family during every stage of creating and executing their recruitment marketing strategies:
1. Expertise in Recruitment Marketing
Recruitment marketing is like marketing goods and services to consumers, but some aspects are radically different. That's why it’s important to work with an experienced recruitment marketing partner. You need an organization that can:
- Help you identify the right talent profile: Your recruitment and employer branding efforts need to be targeted to suit the prospective employees you want at your organization. The team at Mid-West Family can create detailed profiles regarding the skill sets, interests, critical needs, and pain points of these personas.
- Use cutting-edge technology and best practices: Recruitment marketing is constantly evolving. We can help you adapt to current trends and the most successful approaches for different industries.
- Create a long-term approach that suits your business: Employer branding and recruitment marketing, done properly, can build momentum and generate long-lasting impressions of your organization. Our process is built on strategy, not short-term tactics.
2. Brand-Building Potential
An employer brand is at the center of any recruitment marketing strategy. What are the values of your organization? What are your objectives? Why do employees choose to work for your company?
These questions and more can form the basis for your brand and the recruitment equivalent of your unique selling proposition. Our team will help you explore what makes your employer brand unique and appealing to your ideal applicants.
Then, we'll use this to help you:
- Develop job descriptions and recruitment resources that align with your brand
- Create engaging content about your company, your team, and your mission
- Use the right social media platforms to engage and interact with your audience
This approach supports all facets of your recruitment marketing campaigns, including reaching out to direct prospects, giving general audiences a positive impression of your company, and securing referral partners who might send you top talent or spread the word about your brand.
3. A Targeted Approach
We don't create oversimplified strategies that won't target potential applicants. Instead, we take the time to deeply understand your organization, your ideal applicants and employees, and the right messaging to reach these individuals.
With a targeted approach, you can streamline recruitment and hiring cycles to minimize disruption and delays. You can also avoid the time and expense of filtering and interviewing prospects who aren't the right organizational fit.
Targeted approaches also ensure you reach the right people with the right messaging based on current trends. For example, your core prospect audience might care about your Environmental, Social and Governance (ESG) initiatives, remote work possibilities, or retirement matching. At Mid-West Family Springfield, we work hard to ensure those details reach your best candidates.
4. Innovation Every Step of the Way
Successful recruitment marketing campaigns use multiple platforms and technologies to build relationships with prospects and stay top-of-mind in today's job market. Our approach aligns with those innovations, so you can seamlessly adopt new strategies. For example, instead of just posting on conventional online job boards, you can:
- Send automated, personalized messages to professionals on LinkedIn, even if they aren't actively looking
- Build a robust social media presence so casual lookers and active prospects can learn more about your brand and culture
- Analyze the success of different channels by seeing traffic volumes, conversion rates, and which channels lead to the most successful hires
Prioritize Your Recruitment Marketing Goals—Reach Out Today to Partner with Mid-West Family Springfield
Mid-West Family Springfield is here to help you reach your recruitment marketing goals by partnering with you to create a unique strategy, execute campaigns across digital and conventional marketing channels, and measure success over time. Contact us today to schedule a time to talk about your recruitment marketing needs and next steps.
